Hashtag Orange is wonderful, and it’s been a delight to work with them. The team in Gurgaon feels like an extended family to LPU Online. They have given our brand a very classy look, and the quality of their work is amazing. Their social media management and the way they have positioned our brand have been exceptional. The media buying team has also done outstanding work for us.

They work round-the-clock to help us meet our targets. They never say no to anything and are always open to feedback. I see my brand growing wonderfully alongside Hashtag Orange.

I spoke to Mukesh personally and asked if the Hashtag team would be committed to Mufti’s brand goals. Usually, an agency has its own objectives, which can differ from the brand's. However, to take the brand directly to the consumer, the agency must be fully aligned with the brand's goals and work together as a team. I asked Mukesh if he agreed with this approach. He replied that this is precisely the culture he aims to cultivate within his team and how he prefers to collaborate with clients.

This is how we began working together. Today, whether it's the tech team, website management team, or social media team, they all share a never-say-no attitude and are very committed. Working with Hashtag Orange feels like having our own dedicated D2C office in Gurgaon. I wish everyone all the best.