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Who Are We?

Hashtag Orange is a new-age integrated marketing agency built at the intersection of creativity, data, and technology. We partner with brands to create meaningful connections across the entire consumer journey from discovery and engagement to conversion and growth. With a strong brand-first mindset, we blend strategic thinking with creative execution to deliver measurable and scalable business impact. Our expertise spans brand strategy, content and design, SEO, social media, performance marketing, media planning and buying, and technology solutions. Driven by our core values of Reward, Recognition, and Respect, we foster a culture of collaboration, innovation, and bold ideas. At Hashtag Orange, we don’t just market brands we build them, grow them, and help them stay relevant in an ever-evolving digital world.

The Minds Behind our Mission

Mukesh
Vij
Founder
16 + Years of Experience in Advertising
Alka
Vij
Director
16 + Years of Experience in Advertising
Amit
Shankar
Co-Founder & CCO
27 + Years of Experience in Advertising
Dr. Anirban
Chaudhuri
Chief Strategy Officer
26 years of expertise in brand advisory and integrated marketing communications
Gaurang
Menon
Regional & Creative Head - West
20 + Years of Experience in Advertising
Jayesh
Punjabi
Technology Head
11+ Years of Experience in Technology
Ankush
Vij
VP-Media
10 + Years of Working Experience
Prashant
Saini
Head - SEO
14 + Years of Experience in SEO
Tarana V.
Bedi
Head - HR
24 + Years of Working Experience

Fun at HO

Testimonials

LPU ONLINE

Hashtag Orange is wonderful, and it’s been a delight to work with them. The team in Gurgaon feels like an extended family to LPU Online. They have given our brand a very classy look, and the quality of their work is amazing. Their social media management and the way they have positioned our brand have been exceptional. The media buying team has also done outstanding work for us.

They work round-the-clock to help us meet our targets. They never say no to anything and are always open to feedback. I see my brand growing wonderfully alongside Hashtag Orange.
Ginni Nijhawan ,
Director at Lovely Professional University

MUFTI

I spoke to Mukesh personally and asked if the Hashtag team would be committed to Mufti’s brand goals. Usually, an agency has its own objectives, which can differ from the brand's. However, to take the brand directly to the consumer, the agency must be fully aligned with the brand's goals and work together as a team. I asked Mukesh if he agreed with this approach. He replied that this is precisely the culture he aims to cultivate within his team and how he prefers to collaborate with clients.

This is how we began working together. Today, whether it's the tech team, website management team, or social media team, they all share a never-say-no attitude and are very committed. Working with Hashtag Orange feels like having our own dedicated D2C office in Gurgaon. I wish everyone all the best.
Kamal Khushlani ,
Founder & MD- Mufti

Media

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Hashtag Orange wins creative mandate for The Krazy Kebab Co

Hashtag Orange will handle the 360 degree creative mandate for The Krazy Kebab Co. The new brand offering includes menu items combining traditional Indian kebabs with globally popular fried chicken.
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Hashtag Orange’s brand film boosts Loyka Almond Brittle Gold in the food and beverage sector

Hashtag Orange, a new age integrated marketing agency has partnered with Loyka, a gourmet chocolate and nut-based delicacy brand, to craft their first-ever brand film.
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Hashtag Orange secures mandate for Zuno PHYD Campaign and unveils new campaign and film, ‘Well Done Vivaan’

Mumbai: Hashtag Orange, an integrated marketing agency, won Zuno General Insurance’s ‘Well Done Vivaan’ campaign promoting Zuno Switch Motor Pay How You Drive after a competitive multi-agency pitch.
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Hashtag Orange secures Zuno Insurances' communications mandate

The mandate includes handling both internal and external communications for the brand. This covers HR, employee engagement, employer branding, product launches, and brand campaigns.
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Hashtag Orange drops India’s First AI-Performed Rap Anthem, for Swiss Beauty Craze

Hashtag Orange has pushed the boundaries of creativity and technology, unveiling India’s first-ever AI-performed rap anthem for Swiss Beauty CRAZE.
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ilumina Health and Hashtag Orange Break Workplace Taboos with #TheMissingSkill Campaign

In the run-up to International Women’s Day this year, ilumina Health joined forces with Hashtag Orange to address an overlooked yet critical workplace issue—menopause awareness.
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Hashtag Orange wins digital mandate for ROCA

Under this mandate, Hashtag Orange will craft an end-to-end digital strategy, incorporating social storytelling, data-driven media planning, and search engine optimisation.
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Hashtag Orange bags Integrated Communication, Media, and Technology Mandate for Ilumina Health

Delhi: Hashtag Orange, a digital-first agency, has secured the integrated media mandate for Ilumina Health, a healthcare solutions firm focused on preventive care and personalized healthcare services.
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LPU Online and Hashtag Orange Collaborate to Launch a Bold New Campaign for the Digital-First Learner

Lovely Professional University’s online wing, LPU Online, has launched a fresh campaign that puts the spotlight on a new kind of learner, one who’s juggling life, work, and ambition, and refuses to compromise on education.
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JerHigh and Hashtag Orange launch impactful campaign to support stray welfare and pet adoption

The campaign aims to raise awareness about the growing issue of stray animals in India, emphasizing the importance of compassion, responsible pet parenting, and adoption.
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Hashtag Orange and JerHigh celebrate Mother’s Day with #AllMomsLoveEqually

Hashtag Orange has joined hands with JerHigh, the premium pet food brand from International Pet Food Company Limited, Thailand, to celebrate Mother’s Day with a powerful and emotional campaign: #AllMomsLoveEqually.
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Zuno partners with Hashtag Orange to drive Internal and External Communications

Zuno General Insurance, formerly known as Edelweiss General Insurance, has appointed Hashtag Orange (Mumbai) as its official communications agency following a competitive multi-agency pitch.
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Hashtag Orange Wins Digital Mandate for Aparna Venster and Okotech

TLDR: Integrated digital agency Hashtag Orange has secured the digital marketing mandate for Aparna Venster and Okotech, two UPVC brands under Aparna Enterprises Ltd., aiming to strengthen their national presence through social media, SEO, and performance marketing.
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Hashtag Orange collaborates with CoreOps.AI to launch official website

Mumbai: In a strategic move to strengthen its digital presence and bring its purpose-driven vision to life, CoreOps.AI has launched its official website — conceptualised, developed, and delivered in collaboration with its digital partner, Hashtag Orange.
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Tied With Care: JerHigh Reimagines Raksha Bandhan for Furry Friends

According to a new campaign, across India, pet parents are tying Rakhis to their dogs’ paws, honoring their loyalty and affection. However, while the gesture is heartwarming, traditional Rakhis made with threads, beads, and embellishments can be hazardous if chewed or swallowed.
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Hashtag Orange conceptualises Raksha Bandhan campaign for The Man Company

The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
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“The one-size-fits-all approach is too old school for us” : Mukesh Vij

At Hashtag Orange, we’re always ready for a new trend, a new tool, and a new challenge. Mumbai: In the fast-paced world of digital advertising, where innovation is the currency of success, one agency shines brightly as a beacon of creativity and forward-thinking strategies.
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Hashtag Orange bags social media mandate for DCM Shriram Group’s Fenesta

Integrated marketing agency Hashtag Orange has been awarded the social media mandate for windows and doors brand, Fenesta. The partnership aims to elevate Fenesta’s digital presence and engage with its audience.
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Ethical AI: Navigating responsibility in Digital Media and Marketing

Today, the influence of digital technology is evident in every aspect of human life. From the simple use of smartphones as alarm clocks to AI-powered virtual assistants managing our daily schedules, technology has permeated into our lives like never before.
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Why the advertising industry needs a mental health revolution

May is marked as the International Mental Health month globally. While agencies are quick to come up with thought-provoking campaigns, little change has taken place in the inner workings of the advertising industry. The agency culture has long been infamous for being mentally taxing on employees.
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Hashtag Orange Wins Creative Mandate for LPU Campus

Hashtag Orange is responsible for crafting a robust creative strategy to help LPU Campus achieve these goals, by leveraging their strategic capabilities and innovative solutions. The agency will be in charge of developing and executing the creative strategy.
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Su Yin Teh, ex-CFO of WPP, joins Hashtag Orange as Advisor for International Business Expansion

Hashtag Orange, has announced the appointment of Su Yin Teh as their Advisor for International Business Expansion. In her extensive career spanning over two decades, Su Yin Teh has worked with prominent organizations.
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The very definition of ‘Return on Investment’ is evolving rapidly: Mukesh Vij – Hashtag Orange

Digital ad agency Hashtag Orange at its core, champions the three Rs – Reward, Recognition, and Respect. These values it said not only inspire innovation but also foster a culture where trailblazing ideas and dedication are celebrated.
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Gaurang Menon joins Hashtag Orange as regional & creative head

Menon, who previously worked at BC Web Wise, will now be the creative head for the western region at the agency. Hashtag Orange, a digital native advertising agency, has announced the appointment of Gaurang Menon as its regional & creative head for the West region.
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This Data-Focussed & Tech-Obsessed Digital Marketing Agency Is Determined To Become A '100 Crore Digital Company'

Recently, we interacted with Mr. Mukesh Vij, Founder of Hashtag Orange. Incepted in 2018, the Gurugram-based agency, Hashtag Orange, is one of India’s leading digital marketing solutions providers.
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LPU Online showcases ‘career ka turning point’ with its latest campaign

The ‘career ka turning point’ campaign has kicked off videos that highlight the essence of today’scompetitive competitive world. Individuals often wait for the exclusive big break or or stroke of luck to elevate their careers.
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