Despite the significant progress in enhancing women’s participation in the workforce, menopause continues to be a taboo topic in workplaces, forcing women to navigate its challenges without institutional support. ilumina Health, a corporate healthcare provider, aims to change this narrative by making menopause awareness a fundamental part of workplace training and benefits.

For many women, menopause occurs at a time in life when they are climbing the leadership ladder in their careers while managing multiple responsibilities in their personal lives, which often forces them to cope with the symptoms of menopause all on their own. This campaign aims to support women by offering workplace support as they deal with this natural transition in their lives.

Authentic Voices, Real Impact

To spark meaningful conversations, Hashtag Orange and ilumina Health reached out to working women experiencing menopause, inviting them to share their personal stories. The response was overwhelming; women from across India and beyond stepped forward to voice their struggles, often for the first time. Some spoke on camera, while others sent heartfelt video messages, forming a powerful narrative that resonated deeply with audiences.

The campaign video, devoid of frills or artificial storytelling, struck an emotional chord by embracing raw honesty. Within hours of its launch, it amassed thousands of organic views and widespread appreciation across social media, proving that the message of #TheMissingSkill is one that workplaces can no longer ignore.

Driving Workplace Change

Beyond awareness, the campaign took a step further by engaging key decision-makers. The video was directly shared with ilumina Health’s extensive client database, which includes company owners, HR leaders, and corporate wellness advocates, urging them to integrate menopause support into their workplace policies.

Mukesh Vij, Founder of Hashtag Orange, emphasised the campaign’s mission, stating, “Menopause affects millions of women in the workplace, yet it remains invisible in corporate wellness initiatives. With #TheMissingSkill, we are not just raising awareness, we are pushing for real change in how companies perceive and support their female workforce.”

Echoing this sentiment, Sujit Piyush Pattnayak, Co-Founder & Vice President – Product, ilumina Health added, “Workplaces invest significantly in leadership, communication, and diversity training, yet menopause awareness is rarely part of such upskilling initiatives. It’s time to change that. This campaign is a call to action for companies to sensitise their teams, helping them understand what menopause is, how it impacts women, and how they can better support their colleagues through this transition. By integrating menopause awareness into training programs, organisations can build a truly inclusive and empathetic work culture.”

By launching #TheMissingSkill, Hashtag Orange and ilumina Health are not only breaking workplace taboos but also setting a new benchmark for truly inclusive corporate wellness. On the heels of this International Women’s Day, the objective is clear — it’s time for organisations to #AccelerateAction and equip themselves with the missing skill that truly empowers their women leaders.