This heartfelt initiative celebrates the idea that motherhood isn’t defined by biology—it is defined by love, care, and devotion. It also affirms that dog moms deserve just as much love and appreciation as anyone else. Rooted in empathy, the campaign highlights the unconditional love, care, and sacrifices of moms, regardless of species, that are often overlooked on this special day.
The campaign invites people to broaden their understanding of motherhood and honors every kind of mom, whether she parents a child, a pup, or both. Built on JerHigh’s core philosophy of compassion and care, #AllMomsLoveEqually reflects the brand’s commitment not just to canine nutrition but also to the emotional bond between pets and their humans.
Mukesh Vij, Founder, Hashtag Orange, said, “At Hashtag Orange, we craft narratives that evoke emotion and spark conversation. #AllMomsLoveEqually is a celebration of the love that dog moms give so selflessly, and a reminder that all forms of motherhood deserve to be seen and honored,”
Pankaj Khatri, Founder of Sai International Pet Products Pvt. Ltd., said, “At JerHigh, our belief has always been simple—pets are family. This campaign reflects that belief. By recognizing dog moms on Mother’s Day, we’re celebrating a bond that is pure, protective, and filled with unconditional love.”
Ambarish Sikarwar, Chief Business Officer, Sai International Pet Products Pvt. Ltd., said, “This campaign is incredibly close to our hearts. This time, we wanted to go beyond the idea of just pet parenting and truly embrace dog moms—the ones whose love runs deep, instinctive, patient, and unconditional. With #AllMomsLoveEqually, we simply held up a mirror to what already exists: an unbreakable bond that deserves to be celebrated with the same love, respect, and visibility as any other form of motherhood.”
The campaign garnered immense love and participation across platforms, igniting emotional responses and community conversations from pet parents, influencers, and animal lovers. It struck a deep emotional chord with audiences across digital platforms, recording 2.95 million views, a reach of over 2.28 million, and generating more than 177,000 interactions, a testament to the campaign’s strong emotional and cultural resonance.
To generate positive brand awareness and engagement for JerHigh, #AllMomsLoveEqually taps into the emotional resonance of Mother’s Day. It aims to highlight the universal nature of maternal love and care, extending this appreciation to dog mothers. The campaign seeks to position JerHigh as a brand that understands and values the deep bond between pet parents and their furry companions.
