Imagine asking your phone a simple question and receiving instant, accurate answers. That's the magic of voice search technology. For businesses, this trend signifies a golden opportunity to reach audiences more organically. With nearly 71% of people using voice search for routine queries, it's time to rethink your SEO game. But here's the question—how optimised i...
In the digital era, speed and stability can make or break your online presence. Google's Core Web Vitals have raised the bar for what's expected from a website. At Hashtag Orange, we've cracked the code on how to improve Core Web Vitals for various industries. Let's explore how we do it and why it's crucial for your online succ...
The concept of artificial intelligence dates back to 1956, when researchers first started teaching computers to think and learn like humans. Today, AI is more than just a theory—it's a $190 billion industry revolutionising the healthcare, finance, and e-commerce sectors. A recent survey revealed that 63% of people use AI in daily lives, from chatbots and vo...
Have you ever scrolled through your social media feed and come across a post promoting a local event, a new restaurant in your area, or even a new clothing store?
Well, in a world where global connectivity often overshadows local relevance, small businesses are rediscovering the power of community engagement. Hyperlocal social media marketing puts the spotlight back ...
We live in an era where a brand's reputation can be its greatest strength or its most significant downfall. The power of customer feedback, reviews, and social media can create or break a company. But brand reputation is not just about avoiding scandals; it's about cultivating trust, loyalty, and a positive image. But what exactly is brand reputation
Nothing turns away potential customers faster than incorrect business details and harms business credibility. The value of NAP consistency cannot be underestimated, as it ensures Name, Address, and Phone Number are the same all across the listing, building reliability and avoiding confusion. Beyond this, maintaining accuracy in...
A robust digital presence is now imperative for any new or old restaurant. Diners must be able to locate your business swiftly across various platforms. One highly effective method to enhance your online visibility is through SEO for restaurants. Your digital profile is crucial as online ordering transforms the conventional restaurant model. Establishments with online ordering generate more rev...
Mastering the art of local SEO keyword research is crucial for businesses aiming to dominate their regional market. This guide dives into practical strategies for conducting local keyword searches and localised keyword research to optimise your online presence. Whether you are a small business owner or a marketing professional, understanding local SEO practices will elevate your visibility and ...
With technology advancing at breakneck speed, SEO strategies have shifted considerably. The inclusion of AI in SEO practice marks a crucial milestone. AI's influence on SEO is irrefutable, and this evolution has altered how search engines decode queries and prioritize web pages. To help our clients stay ahead and excel in the AI-focused SEO landscape, we continuously innovate and adapt.
Online retailers consistently seek methods to enhance traffic and increase revenue in today's competitive digital landscape. E-commerce SEO presents itself as a viable solution to these challenges. Unlike fleeting trends or automated solutions, SEO for e-commerce websites
