In today’s online world, search engine ranking isn’t about adding keywords to your content. It involves context, applicability, and intent of use. That is why Semantic SEO comes onto the scene. At Hashtag Orange, great content connects with people and search engines. As AI, voice search, and conversational search grow in popularity, it’s key to understand how search engines interpret...
Search engines like Google are no longer just matching keywords rather they are trying to understand what users really want. This concept is known as search intent, and it’s no longer optional in SEO. In this blog, we’ll explore what search intent is, the different types, and how you can use it to boost your SEO strategy and connect with...
Embarking on digital marketing initiatives without a clear method to measure ROI is akin to setting sail without a compass. To navigate the vast ocean of online advertising effectively, it's essential to understand which campaigns deliver value and which do not. Further, check out the detailed roadmap to systematically assess your ad campaigns' ROI. What is ROI in Digital Marketing?...
When improving search rankings, webmasters stress content and backlinks, yet technical SEO counts are just as important. Perhaps lesser-known in this regard is the robots.txt file. This simple text file is of prime importance in telling search engines what they may crawl and what they may not. According to Ahrefs, misconfigured robots.txt files are present in more than 17% of...
The concept of artificial intelligence dates back to 1956, when researchers first started teaching computers to think and learn like humans. Today, AI is more than just a theory—it's a $190 billion industry revolutionising the healthcare, finance, and e-commerce sectors. A recent survey revealed that 63% of people use AI in daily lives, from chatbots and voice assistants to recommendation...
Speed, convenience, and 24/7 availability have become essential in today’s business landscape. Real-time chatbots are a must in terms of maintaining competitiveness among businesses nowadays. Chatbots offer high possibilities. They improve customer service, shorten sales funnels, and much more. This change is revolutionary. What is a Real-Time Chatbot? A real-time chatbot is an AI tool. It helps businesses communicate with...
