If not today, then when is the case with online reputation management as the world around becomes more digitally evolved. With more people relying on reviews before purchasing or even visiting a store or website, you must implement a strong ORM in your digital marketing strategy as a business. Just as we often seek a minimum rating of 4 out...
We live in an era where a brand's reputation can be its greatest strength or its most significant downfall. The power of customer feedback, reviews, and social media can create or break a company. But brand reputation is not just about avoiding scandals; it's about cultivating trust, loyalty, and a positive image. But what exactly is brand reputation, and why...
The concept of artificial intelligence dates back to 1956, when researchers first started teaching computers to think and learn like humans. Today, AI is more than just a theory—it's a $190 billion industry revolutionising the healthcare, finance, and e-commerce sectors. A recent survey revealed that 63% of people use AI in daily lives, from chatbots and voice assistants to recommendation...
Embarking on digital marketing initiatives without a clear method to measure ROI is akin to setting sail without a compass. To navigate the vast ocean of online advertising effectively, it's essential to understand which campaigns deliver value and which do not. Further, check out the detailed roadmap to systematically assess your ad campaigns' ROI. What is ROI in Digital Marketing?...
Speed, convenience, and 24/7 availability have become essential in today’s business landscape. Real-time chatbots are a must in terms of maintaining competitiveness among businesses nowadays. Chatbots offer high possibilities. They improve customer service, shorten sales funnels, and much more. This change is revolutionary. What is a Real-Time Chatbot? A real-time chatbot is an AI tool. It helps businesses communicate with...
Every brand wants visibility, trust, and loyal customers. But how do you get there? Businesses usually rely on two powerful tools: Public Relations (PR) and Advertising. Although both of them seek to market a brand, they differ in the way they work and achieve specific results. Knowing the difference between advertising and PR is crucial for creating a strong promotional...
