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Objective:

To create a centralized, user-friendly digital platform for Honeywell Buildings India that would serve as a unified hub for product information, partner collaboration, and user engagement. The goal was to simplify access to technical content, ensure secure data handling, and enable seamless communication for a wide spectrum of users—ranging from clients and distributors to internal stakeholders.

Solutions:

  • Comprehensive Website Development: Designed and developed a fully responsive website that consolidated Honeywell’s building solutions in India into one digital destination. The site featured intuitive navigation and categorized content to make product discovery and information access seamless.

  • Structured Content Architecture: Organized content into clearly defined categories with dedicated product pages featuring specifications, images, videos, user guides, and reviews—offering a complete and informative experience to all users.

  • Integrated Media & Campaign Tools: Built an intuitive CMS with social media integration and analytics capabilities to streamline campaign management. This allowed for easy launch, tracking, and optimization of marketing efforts across platforms.

  • Global User Experience Influence: The user flow and design quality of the Indian website led to interest from Honeywell Malaysia, resulting in an extension of the design system for a regional campaign rollout.

  • Security & Legal Compliance: Ensured the website was compliant with privacy regulations by implementing clear terms of service, cookie consent banners, and secure access for sensitive information.
  • Ongoing Enhancements: Instituted a process for regular updates to maintain content accuracy, improve performance, and incorporate feedback from users and evolving industry trends.

Impact:

  • Enhanced User Engagement: Increased session duration and reduced bounce rates due to a well-organized, interactive content experience and improved search functionality.
  • Improved Product Accessibility: All product-related information is now easy to find, reducing friction in the customer journey and improving satisfaction among users, clients, and partners.
  • Global Recognition: The successful execution and strategic design of the India website led to its adoption and expansion in other Honeywell regions, starting with Malaysia.
  • Operational Efficiency: Media and marketing teams benefited from streamlined campaign workflows, resulting in faster turnaround and better campaign performance tracking.

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