To modernize the digital presence of ESL Steel Limited, a leading greenfield integrated steel manufacturer, by redesigning its outdated website. The primary goal was to align the digital experience with the company’s high ecological and industrial standards, while improving usability, visual appeal, and stakeholder engagement.
Website Redesign: Executed a complete overhaul of the site’s design, including layout, color palette, typography, and visual identity to ensure the website reflected a modern, clean, and professional aesthetic consistent with the brand.
Enhanced User Experience (UX): Simplified site navigation, organized content for easier readability, and introduced intuitive UI elements to improve accessibility for all users—ranging from investors to industrial clients.
Performance & Technology Upgrade: Modernized the underlying technology stack to ensure faster load times, mobile responsiveness, and long-term maintainability.
