Objective:

To build a digital presence for Aurora50 that reflects its leadership in accelerating gender-balanced boardrooms. The website needed to feel premium, modern, and clean—mirroring the brand's progressive and sophisticated ethos—while also offering seamless navigation and high functionality.

Challenges:

• Representing a high-impact mission with visual and structural clarity.
• Designing an interface that resonates with C-suite audiences, government stakeholders, and aspiring women leaders.
• Ensuring that the site could flexibly support event-based highlights, such as their Guinness World Record initiative.

Our Approach:

Design Thinking-Led UI/UX: We conceptualized a minimal, spacious layout with refined typography, brand-consistent color palettes, and strong visual hierarchy to highlight Aurora50’s leadership in social change.

Modular Build for Dynamic Content: Built using a modular CMS framework, the site is scalable and allows the Aurora50 team to easily update programs, events, and news.

Storytelling Meets Strategy: We strategically placed content to highlight key initiatives, success stories, and impact statistics—subtly leading visitors through Aurora50’s mission journey.

Guinness World Record Integration: We supported the digital amplification of Aurora50’s record-breaking initiative for the most pledges received for a gender-balanced boardroom campaign. From countdown timers to custom landing pages, we helped shape the digital ecosystem that contributed to this historic achievement.

Results:

• A visually elegant website that positioned Aurora50 as a regional thought leader in governance and inclusion.
• Enhanced engagement metrics post-launch, with increased time-on-site and lower bounce rates.
• Played a key digital role in supporting Aurora50’s Guinness World Record win, by enabling smooth pledge collection and awareness dissemination online.

Summary:

Aurora50 is a UAE-based social enterprise founded with a powerful mission: to accelerate gender-balanced leadership in the boardroom and beyond. We built a visually elegant website that positioned Aurora50 as a regional thought leader in governance and inclusion. We helped enhance their engagement metrics post-launch, with increased time-on-site and lower bounce rates and played a key digital role in supporting Aurora50’s Guinness World Record win, by enabling smooth pledge collection and awareness dissemination online.