Google has been well known to be among the most popular search engines till date. Each and everybody ranging from infant to adult, each and everybody are familiar with this search engine. But at the same time it is really interesting to note that Google takes into usage certain algorithms to rank page and eliminate unnecessary bucks.
Let us get introduced to some latest algorithms taken into usage by Google.
Google Panda Update 4.0
The idea behind the introduction of Panda update nearby 2011 was to enhance the quality of search results by users. It was done in order to include highly authoritative cum relevant websites. Since initial launching period, Google remained duly busy with the implementation of several numbers of updates in order to attempt the goal.
As Google’s weapon, it was aimed at destructing all sorts of garbage content along with weird quality stuff. But as per researchers, it was concluded that Panda 4.0 comprised of a highly negative effect on websites whose webmasters were involved into the practice of black magic, i.e., unethical SEO tactics.
To be precise, Panda successfully punished webmasters who did not follow White Hat SEO practices. As per Matt Cutts, Panda will undoubtedly fetch high beneficial effects to small businesses especially. It will affect small businesses in a direct manner by helping them to become more visible in search results of Google.
Google is striving hard to include additional signals that may lessen the impact of panda 4.0 algorithm for sites residing into the gray area.
Google Hummingbird Update
Google Hummingbird is one of them! Google started taking usage of the same around 20th August 2013. But on the eve of its 15th birth anniversary on 26th September, Google successfully announced certain changes. It is great to learn that Search Engine Optimization also changed a bit after the introduction of Google Hummingbird. Though keywords lying within the query are given high priority, high strength is added to long tailed keywords by Hummingbird.
Thus it can be easily made out that it effectively caters to the optimization of content rather than simply keywords. The usage of keyword synonyms need to be duly optimized with the introduction of Hummingbird. Though Google always remained a genuine holder of synonyms, but with the help of Google Hummingbird it has been able to judge context thus determining what is being tried to find out.
Experts say that Hummingbird pays high attention to each and every word in a query. Such a gigantic concept has been known as semantic search. Webmasters now need to cater towards naturally asked queries. Conversational queries targeting phrases starting with who, why, where and how will definitely prove to be beneficial in terms of SEO.
Hummingbird duly focuses on the way each and every word makes up the entire query. Its goal was that pages that match the meaning of query definitely provide a highly fruitful output. It is believed that Hummingbird is the next natural progression for Google. Google desires to answer queries in the most understandable
Unlike Knowledge Graph, it is aimed at making interactions highly human capable. Gianluca Fiorelli, an acclaimed international SEO strategist clearly stated the fact that Google Hummingbird is not only about synonyms but also about context. As it goes on and on, so the rest of the search engines in the universe.
Google Hummingbird places higher emphasis on page content thus making search results highly relevant as well as pertinent. To be precise, it has kept no stone unturned for human beings in terms of having a crystal clear understanding of concepts along with relationships between keywords.
Google Pigeon Update
Launched on 24thJuly 2014, the Pigeon Update is considered to be a newly launched algorithm that is meant to provide highly useful along with relevant and accurate search results. Those results are duly tied in a closer manner to traditional ranking signals of internet searching. Google ensures that this newly introduced algorithm will definitely introduce a good improvement in distance and location ranking parameters.
Google Penguin Update
Though it Penguin update is not the end of web optimization arena, still changes need to be detected in order to pull latest developments by businesses. It is beyond doubt that Penguin revision is dubious. But in case of businesses to carry on with profit motive, it is essential to start by simply extracting backlinks that are regarded to be adversaries by Google.
Panda addresses algorithm criteria in relation to Google itself. While its latest update concentrates in low quality along with duplicity and on-page website optimization fighting trash. Butt Google Penguin has been regarded to be special spam killer formula wherein it lessens SERP listings of sites that seem to be artificial. Google Penguin works directly with link spam while Panda is the algorithm criteria standard in all.
In case of Penguin, there exist a lot of SEO procedures that deem shady behavior. Penguin has been in a favorable position to catch hold of spammers who violate the rules of Google.
These are Google Algorithms whose effects get reflected directly on website rankings. We presume that Google hardly takes into notice all facts, but in reality it is just the reverse. Supplementary destructions that are directly brought up by bad apples from all around the globe get directly seized by Google through such well programmed algorithms. Thus website ranking comprises of a lot of vital factors.